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Ergebnisse:
Schemer, Christian: Matthes, Joerg: Wirth, Werner: Textor, Samuel: Does "Passing the Courvoisier" always pay off? Positive and negative evaluative conditioning effects of brand placements in music videos. [2008]
Harrison, Kristen: Hefner, Veronica: Media, body image, and eating disorders. [2008]
Young, Brian: Media and advertising effects. [2008]
Bagozzi, Richard P.: Dholaika, Utpal M.: Pearo, Lisa R. Klein: Antecedents and consequences of online social interactions. [2007]
Ramirez, J. Martin: Television y violencia. [2007]
Proctor, Dwayne C.: Babor, Thomas F.: Xuan, Ziming: Effects of cautionary messages and vulnerability factors on viewers' perceptions on alcohol advertisements. [2005]
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